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Browsers Opening Windows of Opportunityīut in life and business, there are occasional windows of opportunity, and Mozilla is taking full advantage of this moment. Google will still be working with ad blockers, but in the world of Manifest V3, not all ad blockers may be created equal.
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And that, purely by coincidence, is compatible with Google’s position as the world’s biggest online advertising agency.Įssentially, Manifest V3 could give control over which ads you see to a company that’s potentially paid by the advertisers to let you see them, bypassing the pesky blocking code that, in Manifest V2, would have stopped you from being bothered by ads. What Google fails to acknowledge is that users (via the plug-ins they install) will have less control over precisely which ads make it past the user-installed checks and onto the computer screen.
It should also be better for maintaining a secure plugin ecosystem. 3 should remove some of the time lag experiences prevalent in Manifest V2. Manifest v3 will allow plugins to check and block requests checked against static resources, like a fairly specific blacklist, but won’t check everything in a dynamic manner, as under Manifest V2 currently. There’s logic in that, because plugins can be corrupted to allow malware through to your machine, or could redirect your website request to a spoof site and fleece you blind. And the second is the potential for plugins to alter the traffic and the interplay between your machine and the internet. The first is the time this interrogation by plugin takes. There are two issues that Manifest V3 is designed to solve. When the data comes back to your computer, it’s interrogated by the same plug-ins, and ads and malware are refused entry to your computer. That data can come from several sources – images held on one server, forms on another, cascading style sheets on a third, advertising media on a fourth, etc, all collated to make the page you want to look at. They check the check the data that comes back to you. Under Manifest V2, the current iteration, when you load a website or page, your computer sends requests to the site, but via ad-blocking plug-ins, if you’ve installed them. Here’s how Manifest V2 and Manifest V3 will crucially differ. Google has re-iterated its commitment to working with browser plugins to ensure their continued function, and those plugins will include ad blockers. So, suddenly, Chrome users may have an arguably less safe, or at least a more annoying, internet experience than Firefox users. We will continue to work with content blockers and other key consumers of this API to identify current and future alternatives where appropriate.” In fact, in a blog, Mozilla declared it would: “…also ship support for declarativeNetRequest. That means that after its own implementation of Manifest V3, it will still support the ad-blocking version of browsers’ WebRequest API. Mozilla on the other hand has just announced that within Firefox, ad-blockers will continue to work as normal. Which means that in a bid to enhance the end-user security of its platform extension, Google may just have punched a hole in Chrome’s ad-blocking capability. Google users have been concerned that when Manifest V3 is implemented, their privacy-based ad-blockers may stop working. It changes Google’s philosophy around end-user privacy, and gives a head-nod to Mozilla’s perpetual security focus. Manifest V3 is, as Google says, “one of the biggest shifts” in its extension platform since Chrome was launched.
In fact, it was one of the main features that drove people to adopt it in the first place, especially during Internet Explorer’s period of dominance, a time when “browser-based security issue” was a common trope in cybersecurity briefings. Mozilla’s Firefox has always lived and breathed security. Known as Manifest V3, the changes are meant to increase user security on Chrome-based browsers. Particularly given a set of changes that have just been made to Chrome. But it’s a mistake to count Firefox out just yet. That has led some tech watchers to assume that Firefox has lost its grip on what users need from a browser in the 2020s.
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In fact, it’s lost around 30 million active users between 2019-2022. Mozilla’s Firefox, once a must-have browser for its security features, has been in trouble during the pandemic years. The silver medal browser, with a comparatively meager 576 million users, was Safari. As of 2021, Google’s browser, Chrome, was the market leader, with over 3.2 bn user worldwide. Internet Explorer, once the dominant player has been retired this month (although a handful of long term support contracts ensure it’s still around). A handful manage to cling on, and begin a long process of upgrades to keep offering what the public wants from a browser.
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